T-Mobile Working Through a Rebuilding Year
This has been a tough year for T-Mobile, bleeding customers because of the possible merger with AT&T this year, not having the iPhone, and the lack of LTE, when compared to the other carriers. Recently, they announced that they are building a LTE network to compete with the other carriers, which is a big part of the rebuild.
After losing almost 1000 employees in March due to cut backs, another warning memo was issued to employees today. With their new structure, there will be some difficult decisions. They will be notifying some employees this week that they will be laid off in this second round of layoffs. CEO Phillip Humm says that additional details on the matter will come this following week. Hopefully T-Mobile can refocus and get back on track this year for a solid 2013 year, allowing them to get back in the competition strongly.
Source The Verge
T-Mobile Finally Getting in the LTE Market
It has been up in the air on where T-Mobile was headed after the merger with AT&T was denied. They claimed they still have a good 4G network, but everyone knows that LTE is the wave of the future in wireless technology. Today, T-Mobile has announced they are upgrading to a 4 billion dollar LTE network.
With agreements of Ericsson and Nokia Siemens Networks, they will be installing new equipment in 37,000 of T-Mobiles current 4G towers. T-Mobile finally secured the AWS spectrum that they ended up with in the AT&T fallout and this will help allow them to get their LTE up and running in 75% of the top 25 markets.
The rollout is going to start later this year and is planned to be fully nationwide in 2013. It is very good to know that T-Mobile is not laying down and giving up. After Sprint has announced LTE coming for their network, it only makes sense for T-Mobile to head down the same road to stay competitive with the other carriers to date.
Source T-Mobile
Carly Gets a “Badass” New Image for Upcoming T-Mobile Ads
After the fallout of the AT&T merger, T-mobile is looking to shred it’s bubbly persona in exchange for one that’s more serious. Carly Foulkes, aka “The T-mobile Girl”, is losing the little dresses in exchange for black biker leather. T-Mobile is launching a new ad campaign, internally dubbed “No More Mr. Nice Girl.”, which will hit via TV, Hulu, Internet ads, YouTube and even print. After an extremely tough fourth quarter, T-Mobile is looking to rebuild and come out of the dust swinging. Hopefully they can get a plan going for LTE, because a new ad campaign will only take them so far. Plus, we kinda liked nice Carly.
“Clearly 2012 is a rebuilding year for T-Mobile,” said Peter DeLuca, senior-VP brand, advertising and communications. “We need to get the brand back out there and get consumers to take another look.”
via [Advertising Age]
AT&T ready to pay up on their Spectrum to T-Mobile
The AT&T/T-Mobile deal fell through in December of last year, ending with AT&T giving up 3 billion dollars and 1 billion in spectrum. Today AT&T and T-Mobile have submitted and application to the FCC, to transfer the AWS spectrum over to T-Mobile. This should be the last bit that AT&T has to pay to T-Mobile for the repercussions of the loss of the purchase. T-Mobile has more money now, along with no plans for a future when compared to the other main carriers in the US. Our bet is that they still might be sold in 2012.
(via The Verge)
T-Mobile Announces The Galaxy S Blaze 4G And Continues To Improve Their 4G Network
T-Mobile is has announced the Samsung Galaxy S Blaze 4G at CES. The Samsung Galaxy S Blaze 4G features a Super AMOLED display and 1.5GHz dual-core Qualcomm Snapdragon S3 processor. The release date for the Samsung Galaxy S Blaze is currently unknown; however, you sign up to get notified about availability by visiting the official Blaze 4G sign up page.
T-Mobile has also announced the expansion of their HSPA+ 42Mbps to an additional 12 markets and the expansion of their HSPA+ 21Mbps nine additional markets. T-Mobile stated that their 4G network now covers 217 markets, reaching more than 200 million people across the country.
You can check out the press release after the break.
